BCBGMAXAZRIA WAS NAMED FOR THE POPULAR FRENCH EXPRESSION
“BON CHIC, BON GENRE” – MEANT TO CONVEY THE IDEA THAT A GOOD
ATTITUDE IS THE BASIS OF GOODSTYLE.
Since its inception, BCBGMAXAZRIA has infused west coast attitude into its
distinctly European aesthetic to craft timeless designs that inspire women.
Guided by a quality sensibility that reflects this strong European heritage,
BCBGMAXAZRIA lets art and culture inspire its colors, prints and silhouettes.
Every detail comes together to create diverse, dimensional collections that build
upon each other and tell compelling stories.
With integrity and consistency, BCBGMAXAZRIA takes of-the-moment trends
and romantic ideas and translates them into elevated, modern pieces. Each
collection captures the best moments in fashion and make them wearable – for
every woman, at any time.