BCBGMAXAZRIA WAS NAMED FOR THE POPULAR FRENCH EXPRESSION
“BONCHIC, BONGENRE” – MEANT TO CONVEY THE IDEA THAT A GOOD
ATTITUDE IS THE BASIS OF GOODSTYLE.

 

SHORTLY AFTER, THE BRAND MOVED TO LOS ANGELES,
WHERE IT REDEFINED THE DESIGNER MARKET BY OFFERING EUROPEAN STANDARDS
OF QUALITY AND LUXURY AT CONTEMPORARY PRICE POINTS.

 

IN 2008, BCBGENERATION WAS CREATED AS A YOUNG, CONTEMPORARY
BRAND MADE FOR THE BOLD AND SPONATNEOUS SPIRIT. WE BELIEVE
IT’S NOT JUST CLOTHES THAT MAKE STYLE, IT’S THE ENERGY THE GIRL
BRINGS TO THEM.

 

IN 2018, WE’VE RE-INTRODUCED BCBGIRLS, TO TAKE INSPIRATION
FROM BCBGENERATION AS WELL AS CREATING MINI ME CAPSULES
FROM BGBGMAXAZRIA.

Contact us for more information